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Influence

Influence
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Influence, the classic book on persuasion, explains the psychology of why people say yesand how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a...
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  • ISBN-13: 9780061241895
  • ISBN-10: 006124189X
  • Manufacturer: HarperCollins e-books
  • Media: Paperback
  • Status: Currently Unavailable
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Influence

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Influence, the classic book on persuasion, explains the psychology of why people say yesand how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Youll learn the six universal principles, how to use them to become a skilled persuaderand how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether youre a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Item Details
  • ISBN-13 : 9780061241895
  • ISBN-10 : 006124189X
  • Media : Paperback
  • Pages : 336
  • Status : Currently Unavailable
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